Sarah Franklin, chief marketing officer at Salesforce (NYSE: CRM), said government agencies should take advantage of technology and establish a culture of learning to foster employee development amid the COVID-19 pandemic.
“By investing in technology, creating pathways for employees to learn new skills and highlighting career growth opportunities, government can broaden its mission impact and appeal to the best and brightest job candidates,” Franklin wrote.
“And it can boost its efforts to engage younger workers, who have demonstrated an interest in values-driven, purpose-based work and the sort of sustainable careers that government can offer,” she added.
Franklin noted that governments can employ data and technology and eliminate barriers to learning to provide employees with “skills training and job matching at scale.”
She cited Salesforce’s free online learning platform, called Trailhead, and how it could help agencies open up opportunities for the government workforce to learn and acquire in-demand skills and make career moves.
Franklin also discussed how agencies manage emergency response efforts during the health crisis using the company’s platform. He cited as an example the California Governor’s Office of Emergency Services, which fielded a cloud-based platform in two weeks to bring personal protective equipment to the state’s frontline workers.
