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Dorothy Koch Head of Business Research Sagacity

Competitive Intelligence Spotlight #27: Sagacity’s Dorothy Koch on Role of CI in Driving Partnerships, Strategy, Products

TYSONS CORNER, VA, October 6, 2020 — ArchIntel is pleased to unveil the 27th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Dorothy Koch, head of business research and competitive intelligence at Sagacity Operations Solutions, recently spoke to ArchIntel to give her perspective on how commercial organizations can form partnerships, shape a business strategy and hone their offerings driven by data.

“What I have found is that with competitive intelligence, you can work with stakeholders in your company to drive strategic decisions and value drivers, not only to be more competitive in your market, but to hone your suite of products and your offerings. Competitive intelligence also enables you to engage with your customer and promote your product."

To read Dorothy Koch’s full interview, and gain insight into other competitive intelligence and analysis experts’ perspectives, view ArchIntel’s ‘Competitive Intelligence Spotlight Series.’

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