TYSONS CORNER, VA, August 25, 2020 — ArchIntel is pleased to unveil the 15th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.
Gerard Werner, director of corporate intelligence at Maximus (NYSE: MMS), told ArchIntel in a recent interview that available data can be used to create a parametric estimate when prepraring government contract proposals.
He also provided perspective on two approaches to breaking into a new market and why having an independent team of technical professionals is essential for the CI process.
“Within competitive intelligence, you’re stuck in the middle ground. You have to be realistic to understand your competitor’s price, but you also have to know when it’s enough. You always look for that balance.”
Click here to read Werner’s full interview. You can find all interviews of ArchIntel’s ‘Competitive Intelligence Spotlight Series’ right here.
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