Not only are attention spans getting shorter, but the majority of people are multi-tasking, especially the younger ones, which further reduces attention given to each task.
So now we get to the crux of this matter: in our market œcontent is king. Companies seeking to grow marketshare have an ever-increasing need to put great content into the hands of people who make buying decisions.
Unfortunately, it™s likely that their audience lacks the time to consume the tons of daily content that™s thrown at them.
AND, like most, they probably have a shrinking attention span. So we have the collision of short attention spans with the desire to get the attention of decision makers.
To read Amtower™s article in full, please click here.
