Hello, Guest!
  • Sunday, December 22, 2024

MullenLowe Wins Potential $212M DoD HR Marketing Comms Contract


MullenLowe has secured a potential six-year, $211.9M contract to provide full-service integrated marketing and advertising services to the Department of Defense’s Office of People Analytics.

The Defense Human Resources Activity announced the Joint Advertising, Market Research and Studies contract award in a FedBizOpps notice posted Friday.

Under the single-award contract, MullenLowe will support brand planning, identifying target markets, design and development, conducting and administrating campaigns, database management and website properties.

The company will also support military recruiting and retention programs through necessary personnel, management, materials, administrative and technical services.

The firm-fixed-price requirements contract contract has one base year and five option years.

Video of the Day

Related Articles

Navy Awards 8 Companies Spots on $701M Ship Maintenance IDIQ Contract Awards

Navy Awards 8 Companies Spots on $701M Ship Maintenance IDIQ

Eight companies have won spots on a five-year, $701 million indefinite-delivery/indefinite-quantity contract from the U.S. Navy to repair, maintain and modernize non-nuclear surface ships homeported in Mayport, Florida. The contractors will conduct continuous maintenance emergent maintenance of the ship and provide short-term support to the Chief of Naval Operations, the Department of Defense said Wednesday.

Air Force Posts Solicitation for Potential $5.7B Combat Air Force Support Follow-On Contract News

Air Force Posts Solicitation for Potential $5.7B Combat Air Force Support Follow-On Contract

The U.S. Air Force has begun seeking proposals for a potential $5.7 billion follow-on multiple-award contract to provide combat air forces contracted air support services to help protect U.S. assets against advanced airborne threats. CAF CAS II seeks to procure non-personal services for realistic advanced adversary air threats and close air support threats to support

Northrop Lands $167M Navy Contract Modification for G/ATOR Radar Tech Contract Awards

Northrop Lands $167M Navy Contract Modification for G/ATOR Radar Tech

Northrop Grumman (NYSE: NOC) has secured a potential $167.1 million contract modification from the U.S. Navy to supply four lot 6 full-rate production Ground/Air Task Oriented Radar systems. Marine Corps Systems Command is the contracting activity and will obligate the full contract amount using the U.S. Air Force’s other procurement funds for fiscal year 2024,